Joseph Holt – Digital Screen Displays

The Brief:  Joseph Holt wanted to move away from the traditional method of running promotions within their public houses, which involved physical printed posters and the logistics that accompanied them.  Moving to a digital system would allow the head office team to control the promotions in real-time.

Our solution:  was to supply and install Android advertising displays within each establishment, operated by the My Signage Portal content management software, to allow content to be remotely managed and updated from Joseph Holt’s head office.

The benefits of this solution include:

1. Versatility: the Android system can easily be customised,  switching between display functionalities, such as menu options, special offers and event promotions.
2. Remote Management: via the My Signage Portal content management system, the head office team at Joseph Holt can ensure consistent branding and content across multiple locations.
3. Real-time Updates: content updates via the internet and ensures that menus, promotions and events are always up-to-date.
4. Cost-Effective: as an alternative to traditional signage solutions, reducing printing costs and postage for a more environmentally friendly approach.

The Outcome:  After a successful trial, digital displays are now being rolled out as part of Joseph Holts’ wider refurbishment programme of its public house chain.

October 2023