Staging Partner: The R&A Women’s Amateur Championship

Our brief was to enhance the event atmosphere, facilitate wayfinding and provide golfers and fans with essential information using signage and event dressing for The R&A Women’s Amateur Championship, at Prince’s England. Signage is needed to contribute positively to the overall experience of the event.

Services

Event branding, Large format printing, Signage, Wayfinding
Client / Year

The Royal & Ancient Golf Course of St Andrews / 2023

Photo of the banners and signage designed, developed and printed by PPL Group for the R&A Women's Amateur Championship

In our delivery, we enhanced the staging experience by using a range of signage options to create an immersive atmosphere for both players and fans as they navigated through the course. We installed double-sided signs on poles, allowing for distinct messaging during entry and exit.

Additionally, a flag walkway symbolizing the nations of each golfer and a walkway commemorating past winners contributed to the tournament’s historical significance in its 120th year. Strategically placed media backdrops, The R&A Partner branding, and ‘Toblerone’ signage were positioned to be captured in media and fan photography.

To ensure that players and fans remained engaged with the event, LED screens displaying live scoring and surrounded by event branding were positioned throughout the course.

Photo of the banners and signage used around the the R&A Women's Amateur Championship event location. Designed, developed and printed by PPL Group for the R&A Women's Amateur Championship

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