Scotland Rugby – programmes

Working closely with the SR’s communications & branding teams, we create a visual style for the programme that reflected the SR’s and  core branding values each match, projecting the excitement of the occasion, the teams, and the sport of rugby

The programme is illustrated with exciting action photography to enhance the readership and add impact to the features.  The features and editorial content are agreed upon in advance and leading rugby writers are contracted to write the features.

Our in-house sales team organise the sales operation, liaising with the SR’s stakeholders including hospitality and retail to ensure a smooth-running sales operation, the programmes are sold via branded sales booths, and the Scotland Rugby merchandise store and made available to buy worldwide via our Online Store

As the stadium is cashless, PDQs were used throughout.

Our printer partner is provided with a delivery schedule and was asked to label each box by name and destination at Murrayfield and if required.  Programmes are delivered early morning of a match day and delivered to all retail, hospitality and other locations.