Skip to content

Case Study

Sporting Programmes

The first souvenir programme we did was for the Wimbledon Championships.

The Wimbledon programme was created around 1887, and whilst The PPL Group wasn’t quite there from the start, we have been publishing the programme for over 70 years. PPL started working with The All England Lawn Tennis & Croquet Club in 1947 after being asked to sell the programme onsite at the Championships.  Soon after, PPL took over the publishing contract.  This led the way to us publishing souvenir programmes for many other prestigious sporting bodies and organisations.

  • Services

    Design, Fulfilment, Onsite Sales, Print, Publishing

  • Client / Year

    The All England Lawn Tennis & Croquet Club / 1947 – Present Day

  • Lead Time

    6 months per year

Image of someone selling the Wimbledon programmes that were designed and published by PPL Group

We like to think that the Wimbledon Programme is as synonymous with The Championships as strawberries and Pimms…

Working closely with the team at The AELTC, at the beginning of each year our Design Studio starts to plan the programme for the upcoming Championships. Over the years we’ve been instrumental in many programme redesigns, as printing technology advanced, the content, look and feel of the programme have been adapted to reflect these improvements. Tennis journalists are commissioned to write editorial features for inclusion and these celebrate past champions, historic milestones and anniversaries of achievements at Wimbledon.

Currently, we print 14 daily programmes for the duration of The Championships, with each one having a cover specific to that day. The colours of the spines match the ticket colours for each day too.  The draws are made for the opening day and those pages are printed and bound on the Sunday night ahead of Day One.

The Daily Edition takes a dedicated team who work on and off site each night to update draw pages, create new artwork and provide player information which is relevant to the matches taking place each day. After play finishes (which can be as late as the 11 pm curfew), the last scores are updated and artwork is sent to print.  Overnight these ‘daily sections’ are printed and bound into the programme.

As far as we are aware this is a unique service in world sport – a fact we are very proud of.

Deliveries are made into SW19 early every morning for the two weeks, with our onsite staff ensuring programmes are delivered to Club members, hospitality areas, the media and into programme booths for ground sale ahead of the gates opening to the public.

On completion of The Championships, we produce the Final Programme which is updated to include results from all events and an editorial review of the fortnight. This is available for fans to pre-order while the event takes place and is always a popular purchase.

The programmes each year can be bought from our on-site sellers at the Wimbledon Championships or purchased online to read at home.

The team at PPL in the last couple of years alone have published programmes and other publications including  the Army, Navy & RAF Rugby, Barbarians, Birmingham Commonwealth Games, British & Irish Lions, Burghley Horse Trails, ECB – Test, ODI, T20 and Vitality Blast, England Rugby, Hurlingham Club Tennis, NFL (London and Munich), Scottish Rugby, R&A including The Open, Walker Cup and UK Athletics.

Image of the programme stand at Wimbledon that was designed and created by PPL Group.

Do you have a similiar project we could help you with?

Get in touch